A mark rooted in the North.
The Norman emblem brings together identity, heritage and place.
At its centre, two intertwined letters — N and S, the initials of the founder — form a distinctive motif inspired by the shape and movement of a traditional millstone. Interwoven into a single symbol, the initials represent the meeting of two elements: individual vision and shared craftsmanship.
Surrounding the monogram is a deep crimson ring, a subtle reference to the colours of the Latvian flag and to our roots in Latvia.
The name Norman reflects our northern origins. Derived from the Old French Normand, meaning “man from the North,” it represents both our geographical identity and the spirit behind the marque — a modern automotive house shaped by the character, restraint and timeless elegance of Northern Europe.
The emblem is therefore more than a logo. It is a symbol of origin, identity and craftsmanship — created in the North, with a vision that reaches beyond it.
From Vision to Automobile.
When a childhood dream becomes a rally car.
For Jānis, the dream was simple — one day, to take a classic Audi rally car to Portugal, compete on the legendary WRC stage and fly over the famous Fafe jump.
We decided to make that dream possible.
We built a Group B-inspired Audi Quattro A2, combining the character and unmistakable presence of the classic Quattro with thoroughly modern rally engineering. Beneath the iconic bodywork, we developed a modern suspension and damper package inspired by today’s Rally1 philosophy — engineered to absorb the biggest compressions, control the car at speed and make sure that no jump would stand in the way.
Then came Fafe.
Thousands of spectators. The iconic jump ahead. Jānis committed, the Quattro launched into the air, and for a moment the dream became reality.
He completed the Portuguese rally, conquered the legendary Fafe jump and finished third in the historic/classic category.
For us, the result was more than a podium.
It was proof that sometimes the most worthwhile projects begin with a simple sentence:
“One day, I want to do this.”
Where luxury meets character.
An automobile should feel as special from within as it does from the outside.
At Norman, every interior is designed as an integral part of the automobile — balancing form, comfort, materials and craftsmanship. From hand-finished leather and carefully selected wood to machined aluminium and polished metal, every element is chosen to create a distinctive atmosphere and lasting sense of quality.
We create interiors around the character of each automobile and its owner, combining timeless materials and traditional craftsmanship with modern functionality.
Every detail has a purpose. Every interior tells a story.

